Social media is a powerful tool to grow your business by connecting with your audience on a personal level. Engaging with your market in the comments and with interactive stories is fantastic, but what if you want to take it a step further? Marketing your brand through direct message on social media is tricky because there is a fine line between giving value and being written off as spam.
Here is a quick checklist to follow to make sure you capture your audience's attention and not get blocked!
- Start with a compliment: Be genuine. People are more receptive after make them feel good about themselves. Try complimenting a specific detail on their profile, the quality of their content, or the attractiveness of their visuals.
- Be professional. Even though it is social media, grammar matters. Being professional builds trust amongst your audience, and they will be more inclined to spend money on your products.
- Be Clear and Concise. If your message is too long, people will delete it without giving it a second thought. Be sure to get your points across in a clear, easy to read format. Please keep it simple.
- Include Next Steps. Have a Call-to-Action gives your audience direction on what they should do with the knowledge you shared. It can be as simple as adding a link to your website. To make the interaction even more personal, try sending them a link to a product you think they'd like based on the few minutes of research you did on their profile.
- Include A Gift! This point is similar to the last point but takes your DM to the next level. Offer them a valuable promo code that is "just for them"! Your chances of securing a sale will increase significantly. If nothing else, your website traffic will improve, and they will see your products even if they aren't ready to buy.
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