While launching a business in the hair, beauty and fashion industries, you’re undoubtedly going to experience highs and lows as you navigate your product launch and work to make your first sales. And of course, you want to maximize your chances of success every step of the way.
While no plan is bulletproof, there are some steps you can take to boost your
chances of a smooth launch and high sales numbers from the start. So, here are Four Essential Steps to Included in Your Business Plan!
Tip #1: Starts Small
In all the excitement of launching a business, it’s easy to get carried away. Don’t
try to do too much too soon. It’s best to start with one or 2 signature products.
Build steady revenue offering those and expand from there. If you try to do too
much, you can lose your sense of direction and your product quality can suffer.
Tip #2: Test Your Product Before You Sell It
The last thing you want after a launch is a ton of bad reviews because of issues
with your products. And the best way to avoid this worst-case scenario is to do
some serious product testing ahead of time.
After choosing your vendors, pick a few people to receive early versions of your
products so you can get some candid feedback about what you’re offering and the
delivery process. Pick people who will be honest and fair. This process isn’t about
your feelings; it’s about your success, so choose your product testers wisely.
Tip #3: Stick to a Schedule
Your life is going to get real crazy fast while you’re building a brand that stands
out in your industry. It’s easy to spend an entire day working without even
glancing at the clock. But staying on track and taking care of yourself are essential
components of your success.
Creating a schedule and using a planner to map out your daily goals and to-do’s is
a great way to stay the course. Planning out your days will not only help you hit
significant milestones, but it will also help you take care of yourself while you’re
working hard to build a brand that takes care of your audience.
Tip #4: Collaborate with Influencers
Get started building partnerships early. Start researching influencers in your niche
and create a list of people you would like to work with as time goes on. Then start
crafting outreach letters telling them about what you do and letting them know
you’re interested in collaborating.You won’t get a response from everyone, so starting as soon as possible maximizes your chances of forming those critical relationships.
Having a strong support system is MAJOR when trying to grow a brand. Join the Bougie Business Bunch for exclusive access to more insider info on growing your brand, financial freedom, and access to a strong group of supportive female entrepreneurs!