When it comes to Social Media, visual content should be an essential part of your overall strategy.
No matter how great the copy in your social updates is, no one will notice unless it has a nice visual to go along with it.
The reality is, you can’t afford to overlook the visual on Social Media.
In our noisy digital world, you have to grab people’s attention or you’ll get lost.
It’s also a quick way to:
- Express your brand
- Convey an emotion
- Highlight important data
- Showcase your product and offers
- Increase traffic to your site
But not all visuals are created equal.
Here are some types of visual content that you can try and some mistakes to avoid if you want to be successful:
Infographics - best used when you have a lot of statistical data that you want you want to share, or if you want to breakdown a lot of ‘hard-to-understand’ content. Avoid using this in less “data-driven” industries as it can take a lot of time to compile content and create the image.
GIFs - add that added element of humor to your social media marketing pages. They’re easy to find, they tap into the latest trends, and help you connect to your customers in a lighthearted way.
Memes - an easy way to go viral, memes play off of content that’s already been created so you don’t need to make an original video or photo yourself.
Videos - YouTube is the second largest search engine on the web and you’d be crazy not to take advantage of it. Use video for tutorials, brand behind-the-scenes, or even to tease upcoming product for your store. The possibilities are endless!
Images - important for several reasons. They can show off your products and services or allow prospects to put a face on a brand that can make you and your brand more relatable.
Graphics - unlike data-heavy infographics, normal image graphics use imagery, color text, and hierarchy to grab your customers' attention and cause them to take action. (our image) Image graphics are a combination of the best types of visual content. They are necessary to push your audience from Social Media to your website to make a purchase.
& Why are we discussing graphics this week? Because we are about to get into the MONEY-MAKING holidays: Black Friday, Cyber Monday, Christmas, New Years.
People spend more money during this time of the year more than any other time and the best way to stand out amongst your competition is to have some bomb graphics that make people stop when scrolling on social media. So, we're having a SHORT SALE today only on our custom e-flyers set. Get 2 custom made flyers by our skilled and stylish design team for 30% off until 11:59pm. I recommend using this sale specifically to grab flyers for your Black Friday & other holiday sales.